Understanding The Difference Between Process vs Procedure

September 11, 2022
Alok Suman
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The words "Process" and "Procedure" are often used interchangeably in business. These two terms couldn't be more different from each other; both signify different aspects of the same entity.

In the world of business process management, the procedure of doing things often gets overlooked because of the minuteness of its nature.

With that said, it is not necessary for any business to look into detailing a procedure for executing anything because of the rise of automation. Automation software takes the procedure aspect into the background, leaving only the process aspect for the decision-makers to specify.

Perhaps it is for this reason that the adoption of business process management software is on the rise. It helps businesses boost customer satisfaction by up to 30%!

Additionally, with the availability of no-code platforms like Hubbler, you can now develop your own business process automation software, customizing It to the needs of your business down to the last T.

However, it is essential to understand the difference in terms of business process vs. procedure first; let's dig into that.

What is a Process?

A process can be defined as the collection of tasks, workflows, and activities arranged in a specific sequence to achieve an end goal.

In essence, each process has a starting point, called a "trigger," and an end point, called "outcome." A trigger initiates a process, and the flow of this process results in the outcome.

Processes can be of different kinds: simple, straightforward, complex, branched, and even parallel. It depends on the departments involved, and the objective required that defines how complex a process would be.

For example, the process for sending an automated newsletter to a client is simple: on the date of the newsletter release, you can set up a bulk email to deliver this newsletter to your clients.

What is a Procedure?

A procedure can be defined as the instructional guide that helps a person or software complete each task involved in a business process.

These instructions are highly detailed and guide the executor (whether an automation software or a human professional) to accomplish the task successfully.

For example, for sending out bulk email newsletters to clients on the date of release, the procedure would detail the following:

  • Which clients have opted-in to receive the newsletter in emails
  • Which tool of the automation software or bulk email software needs to be launched
  • Which email template needs to be used
  • How to attach the newsletter to the email
  • How to personalize the email
  • How to import and initiate the bulk email list
  • How to send bulk emails

As you can see, these are detailed, stepwise instructions for the process of sending out newsletters to clients via bulk email. This is the procedure to accomplish the process of mailing newsletters.

Process vs. Procedure: Everything You Need to Know

The difference between process and procedure is clear as day. The table shown below summarizes the major differences between process vs. procedure.

Property Process Procedure
Definition A collection of sequential tasks, activities, or workflows, or a combination of the three arranged in a specific way that achieves a predefined objective/goal. Detailed instructions or a set of methods used to accomplish each task or activity involved in any process. The procedure is different and unique for each task.
Level of Detail A process is a bird's eye view of the tasks and only shows the sequence in which they are to be executed. Some detail may be present, but it is mostly an overview. A procedure is a micro-level detail of every task in every process. It provides a microscopic view of everything that happens inside a process.
Nature By nature, a process can be visualized as the "flow" of tasks and activities. By nature, a procedure can be visualized as the "fabric" of the tasks and activities involved in a process.
Presence A process is clearly visible since it is broad and definable. A procedure works in the background and only needs to be pulled when required, especially in the case of automated tasks.

Process vs. Procedure: Examples of the Differences

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To understand process vs. procedure better, let's consider an example of the buyer lifecycle at a brand.

Process

The process for a buyer lifecycle would include a seamless flow between acquiring and pitching your product, successful sales, and establishing customer loyalty. This is a very broad process, and each step constitutes its own detail.

There would be countless sub-processes involved:

  • For pitching your product: Establishing a USP and finding the right target audience
  • Successful sale: Offering the right price, targeting the high-intent buyers, and pitching the sale at the right time
  • Establishing customer loyalty: Researching what the customers want, delivering value, follow-ups, etc.

All these sub-processes have a set of procedures and protocols that need to be adhered to in order to achieve the best results.

Procedure

The procedures involved in buyer lifecycles are too many to count; however, a broad summary is as follows:

  • For establishing a USP, the procedure would include a detailed analysis of competitor weakness and detailing the way to capitalize on that
  • For offering the right price, a target audience study is required through which the business needs to find out their buying capacity or purse size
  • For customer loyalty, the procedure involves assessing customer expectations in detail and creating programs to deliver on them

How Hubbler Can Help with Business Process Management

Process management automation has become an integral part of businesses today. It helps with saving manpower and time spent on executing repetitive tasks.

To that end, Hubbler provides a highly customizable no-code platform for designing your own automation tool according to your needs. Without writing any code at all, you can deploy a full-fledged process automation solution within a matter of hours.

Wrapping Up

Business process vs. procedure has only one major difference - while the process looks at what is "happening" and in which direction, the procedure looks at "how" something is happening.

With Hubbler, you can create custom processes and workflows to make your business more efficient.

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