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The company is a new-age, modern jewelry brand. The brand operates 50+ retail stores around India, while maintaining a thriving ecommerce channel. The multiunit retail brand is well-known for its incredible customer experience and innovative designs, launching over 200 new designs every month.
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The company operates 50+ owned retail stores in different parts of the country. While they had an ERP, it was impossible to manage the multiunit retail processes needed to run a large and growing presence in a diverse country. The Operations and Finance teams were constantly solving issues and firefighting, slowing down the launch and operationalizing of new stores.
In addition, the company has actively started growing through owned stores and franchise outlets. Rapid expansion and franchising created a completely new set of complexities in onboarding, operating, and payments.
The client was managing communications with multiple landlords every month for their leased spaces. The landlord communication was entirely handled by different individuals within the Operations team. The lease contracts were also managed by individuals with their own processes. Often, lease contracts were not renewed on time or rental increases were not properly adjusted in payments.
Managing a large and growing retail footprint meant that the client was often waiting for invoices from landlords. In addition, mapping the received invoices to specific purposes and POs was time consuming. All of these processes were managed via spreadsheets and WhatsApp, which severely delayed lease payments to landlords and affected the company's ability to reconcile GST payments.
The client had aggressive targets for launching multiple new stores in the geography. In a market where premium retail space is a competitive edge, speed is essential. There were a number of operational pitfalls in slowing down the process, from site evaluations to store compliances, technology integration, merchandising, project management, franchising contracts, and more. The company recognized that manual new store opening process will not allow them to scale.
You can’t scale a retail brand by mashing an ERP, CRM, Google Sheets, WhatsApp, and email together.
The client evaluated different approaches to solving their multiunit lease management challenges. But their evaluation did not unearth existing solutions that could solve their challenges. The client also considered developing a solution from the ground up based on their requirements. But, the cost and lead times were high and demanded substantial time investment from their internal Operations and Finance teams.
The client decided that the best approach was to adopt a digital-first, agile approach to addressing their retail software needs. They chose Hubler’s no code app builder to build a suite of solutions for their retail operations.
Modules from Hubler’s ready-to-use no code Lease Management software for multiunit enterprises solved 80% of the client’s requirements. With the speed and flexibility of Hubler’s no code app builder, the client team and Hubler’s Solutions Consultants:
1. Built a Landlord Portal for landlords to raise invoices.
2. Configured a Contract Management module to track and manage lease contracts.
3. Created workflows to automatically generate advice for rental, CAM, utility, and Security Deposit (SD) payments.
In less than a week, Hubler helped the client build and configure software to make payments on time and plug GST leakages. The client was able to fully automate their lease management, while enabling their Finance teams to generate journal entries without manual intervention. A collateral benefit was the ability to perform KYC for landlords right within Hubler’s no code software.
After their success with Hubler’s Lease Management software, the client decided to use Hubler for their multiunit retail software and New Store Opening (NSO) needs.
Hubler’s NSO software seamlessly enabled the client's project teams to create location pipelines, collect data from their field teams about each location, evaluate them for suitability, and finally digitally onboard and KYC the chosen property. In addition, the company was able to fully manage the rest of the NSO process, from supplier management to store furnishing and fit-outs to technology, merchandising, and launch planning from Hubler.
Hubbler has helped automate a complicated, multi-level business process in less than a week. Our processing time is now 60% faster and everything is approved on time. Our team likes using the slick mobile app and our vendors love the self-serve portal.
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